The new ad for the 2015 IKEA Catalog, such a clever parody, is funny because it has deep roots in simple truth.
“You know, once in a while, something comes along that changes the way we live. A device so simple and intuitive, using it seems almost familiar.”
There’s nothing I can add; it speaks for itself.
“At IKEA, we feel that technology that is life-enhancing should be in the hands of everyone.”
I could not agree more.